Các thương hiệu mà Karmart hiện đang sở hữu bao gồm:
- Cathy Doll
- BABY BRIGHT
- Cathy Choo
Karmart là một trong những thương hiệu mỹ phẩm hàng đầu được cả thế giới biết đến.
Karmart Thái Lan chuyên kinh doanh và sản xuất các mặt hàng mỹ phẩm và hàng tiêu dùng từ nhiều nước. Mô hình hoạt động của Karmart được chia thành 2 nhóm:
Nhóm nhãn hàng mà Karmart đại diện phân phối độc quyền.
Nhóm nhãn hàng mà Karmart có chủ quyền về thương hiệu, trực tiếp thiết kế và lên ý tưởng cho mỗi nhãn hàng bằng chính những tầm nhìn và sự phát triển sản phẩm dưới sự hợp tác của đội ngũ nhân viên người Thái và Hàn Quốc, họ là những người có sự sáng tạo và hiểu biết về nhu cầu của người tiêu dùng, có thể sáng tạo ra các mặt hàng mỹ phẩm đáp ứng được nhu cầu của thị trường.
Karmart vinh dự được các Tạp chí hàng đầu về sắc đẹp Thái Lan trao tặng giải thưởng cho các sản phẩm bao gồm:
- Giải thưởng Beauty Hall of Fame 2014, hàng mục "Best Mask Under 50 Bath", trao bởi tạp chí CLEO (Thailand) cho sản phẩm Cathy Doll Sweety Recipe Mask.
- Giải thưởng Beauty Hall of Fame 2014, hàng mục "Best Body Wash", trao bởi tạp chí CLEO (Thailand), cho sản phẩm Cathy Doll Tofu Body Bath Cleanser.
- Giải thưởng Beauty Hall of Fame 2015, Best CC in a budget" trao bởi tạp chí CLEO (Thailand), cho sản phẩm Cathy Doll Speed White CC Cream SPF50++ PA+++.
- Giải thưởng "Best Pressed Powder" trao bởi tạp chí Lemonade, cho sản phẩm Cathy Doll Speed White CC Powder SPF40 PA+++.
- Giải thưởng Cosmo Kiss Beauty Award 2015, hàng mục "Best Lenghtening & Volumizing Mascara", trao bởi tạp chí Cosmopolitan (Thailand), cho sản phẩm Cathy Doll Mademoisalle Mascara.
- Giải thưởng Beauty Hall of Fame 2015, hàng mục " Best High Cover Brush", trao bởi tạp chí CLEO (Thailand), cho sản phẩm Cathy Doll Intensive Dual Coverage Brush.
- Giải thưởng Beauty Hall of Fame 2015, hạng mục "Best Instant Whitening Cream", trao bởi tạp chí CLEO (Thailand), cho sản phẩm Cathy Doll Ready 2 White One Day Whitener Body Lotion.
- Giải thưởng Beauty Hall of Fame 2015, hạng mục "Best Whitening Sunscreen" trao bởi tạp chí CLEO (Thailand), cho sản phẩm Cathy Doll L-Glutathione Magic Cream SPF50 PA+++.
- Giải nhất cho thiết kế bao bì sản phẩm được bán trên thị trường, hạng mục Bao bì tiện việc phân phối, tại Giải thưởng bao bì Thái Lan năm 2015 (THAISTAR PACKAGING AWARDS 2015), bởi Vụ xúc tiến thương mại, sản phẩm Cathy Doll No1 Frink Serise.
- Giải nhất cho thiết kế bao bì sản phẩm được bán trên thị trường, hàng mục Bao bì tiện việc vận chuyển, tại Giải thưởng bao bì Thái Lan năm 2015 (THAISTAR PACKAGING AWARDS 2015), bởi Vụ xúc tiến thương mại, sản phẩm Karmart Treasure Box.
- Sản phẩm Cathy Doll AA Matte Powder Cushion Oil Control SPF50 PA+++ được nhận giải BEST CUSHION từ Giải thưởng Beauty Hall of Fame 2016 của tạp chí CLEO Thailand và giải BEST ON-THE-GO FOUNDA-TION từ Giải thưởng Lemonade Reader Awards 2016 của tạp chí Lemonade.
- Sản phẩm Cathy Doll Geisha Hanazakari Lip Matte màu 03 Wine Orchid và 04 Red Rose được nhận giải BEST LIPS - LIQUID LIP từ Giải thưởng Beauty Hall of Fame 2016 của Tạp chí CLEO Thailand.
Cathy Doll: Just play it!
“Cathy Doll” is a dynamic beauty brand that delivers continuous excitement to the cosmetic industry with its ever-growing variety of trending beauty products which meets a vast spectrum of unique beauty needs and wants. Innovative products marketed under this brand bring consumers maximum fun and enjoyment with products that offer all-rounded beauty from head to toe. A leader of trendsetting innovation, the brand is well-suited for modern chic and edgy girls who welcome diverse beauty trends with positivity and an open heart, are naughty yet adorable and charming, with a playful personality just like Cathy Doll who motivates all girls to reveal their profound beauty with confidence. Cathy Doll offers a wide range of product choices as follows:
- Facial Care and Cleanser
- Body Care and Cleanser
- Beauty Accessories
Internationally, Cathy Doll has risen to yet another higher level in the beauty scene and successfully collaborated with The Walt Disney (Thailand) Company Limited, a world-class brand, to design and develop Cathy Doll x Disney Tsum Tsum makeup collection. Notably, the collection received outstanding market responses domestically and abroad, hence enhancing the brand’s standing on the international stage in terms of both awareness and preference.
Baby Bright: Gift from Nature
Baby Bright is a modern icon representing the beauty gifts nature has been found to be able to offer for one’s skin. The brand takes inspiration from the wide variety of nourishing plants available in nature and delivers an innovative skin care and cosmetic line that boosts of its natural ingredients. A valuable gift that helps pamper and nourish the skin through the combination of beauty secrets from nature, products marketed under this brand effectively revive skin’s glow to reveal supple and youthful appearance. All in all, this brand perfectly soothes the skin in the most gentle and mild way possible, and offers visible benefits to all skin types. Baby Bright offers a wide range of product choices as follows:
- Facial Care and Cleanser
- Body Care and Cleanser
Additionally, BABY BRIGHT brand also collaborated with The Walt Disney (Thailand) Company Limited to design and develop BABY BRIGHT x DISNEY Winnie the Pooh and Christopher Robin makeup collections which delivered huge success and increased export sales in overseas markets.
Boya: Professional Care
The next level of professional care, Boya is the brand that responds to all hair and body nourishment needs, and creates inspiration for consumers to showcase beauty with confidence. The brand is also known and accepted for its quality and noticeable results which are suitable for all genders and ages. In addition, the ingredients which goes into every product are exclusively selected to specially cater to problems relating to hair, scalp and skin and nutrients are made available in concentrations that effectively nourish one’s body from head to toe. A professional enabler for healthy-looking skin which enhances charisma, the brand offers product choices as follows:
- Body Care and Cleanser
- Hair Care
Jejuvita: Beauty is yummy
Nutritious food generally tastes plain and this gave rise to the creation of dietary supplement products which are perfect in terms of both nutrition and taste - Jejuvita. Inspired by healthy beauties who not only look good but feel good as well, Jejuvita offers a good variety of vitamins which are beneficial to the body and aims to deliver beauty from within. The brand comes with easy-to-take and on-the-go supplements to balance the nutritional needs of modern consumers and sets out to convince that beauty can certainly be yummy!
Reunrom: Everyday happiness
A lifestyle and spa series which was founded to preserve Thai heritage and local wisdom by combining ancient and modern Thai skin care methodologies with the use of Thai herbs, Reunrom bears close resemblance to ancient household remedies and comprises key ingredients to offer 4 types of happiness as follows:
1. Happiness of delighted consumers
With exquisite designs and visible benefits, Reunrom sets out to delight consumers and deliver happiness with every use of the products.
2. Happiness in promoting Fair Price & Fair Trade
The happiness from contributing to Thai agriculturists, promoting fine quality ingredients from Thailand and creating employment for the community as well as happiness in distributing high quality products at reasonable price for all.
3. Happiness in sharing and contributing to the society
As a socially responsible corporation, Reunrom is yet another addition to KARMART’s efforts in contributing back to society through donations of portions of commercial profit to charity organizations.
4. Happiness in promoting Thai Tourism and Culture
The happiness in promoting Thai tourism and culture through the creation of products that feature unique formulas and packaging inspired by ancient traditions.
In addition, Reunrom scented products also depict trails of authentic Thai traditional fragrances and the brand provides outstanding adaptations of Thai cultures to create exceptional products in the following categories:
- Facial Care
- Body Care
- Scented products
- Hair Care
Crayon: Coloring your life
A professional makeup line offering immense variety of colors, Crayon adds exclusive touch of glamour for every makeup style. The brand is capable of transforming any plain Jane into chic and modern ladies in its most unique and professional way with ease as well as allowing consumers to be confident in every way while offering perfection to everyone’s unique style. It comes with lively colors to add flavors to modern hectic and monotonous life. In this sense, Crayon is specially developed for ladies who wish to attain professional makeup looks and charm with minimum efforts. The brand offers product choice as follows:
Cathy Choo: Boutique Fusion Spa
A fusion spa product line crafted out of impressive journeys to the east, west and various parts of the world coupled with the perfect blend of Thai spa and natural scents from spices, herbs, floral, woods and fruits to create a miraculous fusion that cannot be found elsewhere. This brand caters to one’s sensual and beauty needs and offers the benefits of emotional therapy through relaxation delivered by spa products which elegantly reflect rich spa cultures around the world. Suitable for delicate ladies who fancy floral and herbal fragrances, the brand also features sophisticated packaging that provides luxurious visual sensation wherever the products may be placed. Cathy Choo offers product choice as follows:
- Body Care and Cleanser
With premium quality in mind, SKYNLAB seeks to provide luxurious oral wellness and special acne care targeted at sensitive skin. Product offerings under this brand are developed by industry experts who undergo scientific research to solve specific problems without engaging harmful substances which could cause irritation. The brand offers product choices as follows:
- Acne and Sensitive Skin Care
- Oral Care
Representing the Secret of Oriental Beauty, Bergamo taps on the beauty of eastern philosophy and noble ingredients to develop and give rise to facial care products which are enriched with premium extracts from the authentic recipes of court ladies such as ginseng, exotic herbs, plants and various kinds of flowers to offer the ultimate radiance and nourishment for one’s complexion.
- Skin Care
Keumyon #WhiteJadeBeauty #BeautifulWhiteClearSkin ให้ผิวคุณงาม..ดุจหยกขาว
In days of yore, the absolute grace of classical Korean court ladies whose glorified, fair skin captured attention with alluring enchantment led to the discovery of ancient cosmetics embedded with natural ingredients to nurture and pamper skin. The never-ending pursuit of beauty culminated in present generation of Korean ladies whose search for natural nourishment for ravishing and flawless skin have set the stage for modern skin care, among which inspired the creation of an exquisite skin care product line “Keumyon” brand that is set to deliver gorgeous, refined and luminous skin, meeting every women’s needs across the globe. All natural product ingredients are carefully and impeccably selected, especially so through outstanding nurturing agents from Korea, to generate skin nourishing products that help all ladies achieve impressively beautiful complexion as though former maids-of-honor in Korean Palace and akin to the legendary White Jade.