ChaTraMue (ชาตรามือ) Original Thai Tea since 1945
The 3rd brother of owner father had lead his 8 siblings immigrated from Chaozhou, China to settle in Thailand.
The 3rd brother Sa Pae had established Chinese Tea Shop named Lim Meng Keeat Chalermburi, Yaowarat Road. The tea products were imported from China and this was the origin of family tea business.
WORLD WAR 2
After the shop had been established for about 20 years and had a fairly good operating result, the World War II was begun. The shop at Chalermburi was damaged by bomb, so the shop had to move to SoiPadungdao, Yaowarat and continued the business. The main product was still a Chinese tea, Oolong tea and green tea as well as the shop begun to imported red tea at this period.
The Beginning of Cha Tra Mue (Number One Brand Thai Tea) As Thailand is a tropical country, Chinese hot tea is not very popular among Thai people. The shop had imported red tea to make Thai Milk Tea and Thai Black Tea both served with ice to meet the needs of Thai people. The name “Cha Tra Mue” was given and took 1945 as the starting year of the Cha Tra Mue brand since then.
Thailand originally collected tea leaves to make tea leaf-wrapped appetizer. However, Thai people started to make their own tea and developed as Thai tea. Mr.Ting the shop manager at that time was the first group of pioneers who opened up the tea factory on Wawee hill at Mae Suai district, Chiang Rai province. The factory name was “Cha Hom Factory” or Aromatic Tea Factory in which the tea machineries had to use elephants to drag up to the Wawee hill.
Due to the difficulty and inconvenience of travel and management, the factory at Wawee hill had to be cancelled. The shop manager turned to developed and built a purchasing network with local tea planters. Later when the roads are more comfortable, the current owner recognized the important of Chiang Rai and the nearby area which have plenty number of tea. He started a new factory located at Wiang Pa Pao district, Chiang Rai in 1989 and gave name “Siam Tea Factory” which is currently registered as Cha Thai International Company Limited.
FROM THE PAST TO THE PRESENT OF CHATRAMUE
From Lim Meng Kee tea shop to Cha Thai International Company Limited, we collected an experience of making Thai Tea for more than 60 years. Number One Brand Thai Tea has a uniquely recipes and neatly in every production processes for making quality Thai Tea that has been loved by Thai people as well as foreigners for a long time. We still develop our new products such as green tea, milk green tea, rose tea and all kinds of tea to response the popularity of drinking tea of customer. In order to build consumer confidence, we have developed a factory manufacture standard such as GMP Codex, Halal and will continue to provide the best standard without delay. We targeted to have a factory that can produce all kinds of tea, concentrated on aromatic delicious tea taste that all consumers can trust on our quality and reasonable price.